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Going

You’re not just building a résumé. You’re preparing a person for adulthood.

Good grades are useful, and incomplete. GOING is a coaching program for teenagers, built on leadership principles experienced adults rely on. This page answers the questions we would ask in your position.

What exactly is GOING?

We help teenagers become people who can make things happen.

GOING is a structured coaching program for ages 13 to 18. It is built around behavior you can see: a real ask, real listening, real follow-through, a real repair when something is missed, and real support for another person.

You are trying to raise a young adult who can:

  • Think
  • Communicate
  • Build relationships
  • Handle pressure
  • Make decisions
  • Take responsibility
  • Execute

The program is new. The thinking behind it is not. GOING is built from leadership, coaching, accountability and mentorship principles that have shaped executives, managers and entrepreneurs for decades, redesigned for a teenager’s stage of life.

Why coaching?

Because information is not the problem. Teenagers already have unlimited information, and most already know they should speak up, follow through and ask for help. Knowing is not doing.

Coaching closes that gap with practice, feedback and accountability. It is why executives, athletes and entrepreneurs work with coaches. GOING gives teenagers the same structure, sized for their age: a bounded commitment, a real attempt, an honest review, and another attempt.

Why now?

AI makes information cheaper. That makes the human capabilities more valuable, not less:

  • Judgment
  • Communication
  • Initiative
  • Relationships
  • Leadership
  • Resilience
  • Execution

Technology changes. Human capability still matters. These are the things GOING develops.

Why ages 13–18?

These are the years when a young person starts dealing with the adult world directly: teachers, coaches, employers, people they do not know yet. Habits formed here tend to last.

A 13-year-old and an 18-year-old are not the same student, so GOING has two tracks. The Foundation Track (ages 13–15) builds agency, communication, courage and first mentor relationships, through short missions in supervised settings. The Launch Track (ages 16–18) is designed for the move to college and work: professional communication, networking, judgment, negotiation and independent execution. The Founding Lab opens with Foundation.

What happens during the program?

Twelve weeks, one capability a week, and the same loop every time:

  1. 1Learn it. Each week takes one principle experienced leaders rely on and turns it into one behavior a teenager can actually do.
  2. 2Try it. You rehearse it in the session first, with your cohort, where a rough first attempt costs nothing.
  3. 3Do it in real life. Then you use it for real: at school, on a team, in a club or at home, with a real person on the other side.
  4. 4Get coached. A mentor asks three questions. What was agreed? What happened? What changes next?
  5. 5Prove it. You keep the evidence: what you finished, who confirmed it, and what you repaired when you missed.

In the accountability week, for example, the principle is “Keep your word.” The student promises one thing someone actually needs, delivers it within 72 hours, and the person receiving it confirms it arrived usable and on time.

See the full program

How is progress observed?

By what your teenager does, not by a score. Every mission ends with evidence, and the evidence is kept in a log: finished work, confirmations from the people involved, honest misses, and commitments that were repaired.

Each commitment is recorded as kept, renegotiated, or missed and then repaired. All three are honest outcomes. We look at behavior across the weeks, never at a rating of a teenager’s character.

Every week you receive a parent translation: a short note on the capability to look for at home that week, and how to notice it without doing the mission for them.

We do not guarantee outcomes, and we will not show you statistics or testimonials we have not earned. We will show you the work.

Who does what?

Three adults have a part in every student’s week. Each role has a job, and a line it does not cross.

Facilitator

Does

Runs live practice safely and consistently. Documents completion and any safety concern.

Never

Improvises therapy, promises outcomes, or skips a safety protocol.

Mentor

Does

Asks evidence-based questions, reinforces the behavior, and helps the student find the next adjustment.

Never

Becomes a therapist, a rescuer, a secret confidant, or an unsupervised adult relationship.

Parent

Does

Notices independence, communication and follow-through. Supports the logistics.

Never

Completes the mission, coaches every interaction, or turns the evidence into pressure.

Mentors are adults with real working lives, chosen for how they treat people as much as for what they have built. Mentors for the first cohort are being confirmed, and families will know who they are before it begins.

How teenagers are kept safe.

Safeguarding is designed into the program, not added to it. These rules shape every session and every mission.

  • Never one-to-one, unsupervised

    No adult is alone with a student. Mentoring happens in groups or in supervised settings.

  • Familiar, supervised settings

    Missions take place where the student already belongs: school, a team, a club, family, or an approved community setting, with people they know.

  • Nothing has to be posted

    No mission requires a public post. Evidence stays between the student, the mentor and the family.

  • No leaderboards, no scores

    We look at what a student did, not a rating of who they are. No public rankings, no personality scores, no forced personal disclosure.

  • Parents can see in, every week

    A weekly parent translation says what the student is practicing and what to look for at home.

  • Background-checked, trained adults

    Every adult who works with students passes a background check and completes child-safety training before their first session. The full safeguarding policy is shared with every family before the Founding Lab begins.

What role do parents have?

Informed, and one step back. You notice independence, communication and follow-through, and you help with the logistics.

What we ask you not to do is harder: don’t complete the mission, don’t coach every interaction, and don’t turn the evidence into pressure. A commitment only builds accountability if it belongs to the person who made it.

What is GOING not?

  • Not a lecture series. Every session is built around live practice, and every week ends in a real action.
  • Not tutoring. We don’t raise grades. We build what grades don’t measure.
  • Not admissions packaging. We don’t write essays or design a story for an application. We make sure there is a real one.
  • Not therapy. GOING makes no clinical claims. Mentors and facilitators are not therapists, and they don’t act like them.
  • Not a motivational seminar. Nobody leaves fired up with nothing to do. Every session ends with a mission and a date.

Questions parents ask.

What ages is GOING for?

Teenagers aged 13 to 18. The first cohort, the Founding Lab, is for ages 13–15 on the Foundation Track. A Launch Track for ages 16 to 18 is in design.

What does a teenager actually do?

Each week: one 60-minute live session with practice, one real-world mission in a setting they already belong to, and a mentor check-in. In the accountability week, for example, a student promises one thing someone actually needs, delivers it within 72 hours, and reviews what happened with a mentor.

Is GOING a new program?

Yes, and we say so plainly. The Founding Lab is the first GOING cohort. What is not new is the thinking behind it: the program is built on leadership, coaching, accountability and mentorship principles that experienced leaders have relied on for decades, redesigned for teenagers.

Is this academic tutoring?

No. GOING does not teach school subjects or raise grades. It builds the capabilities grades do not measure: listening, keeping commitments, asking, recovering from a setback, working with a team.

Is this therapy?

No. GOING makes no clinical claims. Mentors and facilitators are not therapists and do not act as therapists. If a family needs clinical support, that belongs with a licensed professional.

Is this college admissions consulting?

No. We don’t write essays, choose activities for an application, or design a personal story. Students who do real things will have real things to talk about, but that is a side effect, not the product.

Is it online or in person?

Sessions are live. The format and location for the first cohort are still being finalized. Families on the Founding List hear first.

When will the first cohort begin?

We are preparing the first founding cohort for 2027. The start date is still being finalized. Families on the Founding List hear first.

How much will it cost?

Tuition is still being finalized. Families on the Founding List hear first. Joining the list costs nothing.

How will I know it’s working?

By what your teenager does. Every mission ends with evidence: the finished work, a confirmation from the person involved, or an honest miss that was repaired. Each week you receive a parent translation that says what to look for at home. We do not guarantee outcomes, and we will not show you results we have not earned.

Why coaching, and not a class?

A class transfers information, and teenagers already have unlimited information. Coaching changes behavior. Athletes, executives and entrepreneurs use it because practice, feedback and accountability are how people actually improve. GOING gives teenagers the same structure, sized for their age.

Who are the mentors?

Adults with real working lives, chosen for how they treat people as much as for what they have built. A mentor’s job is to ask evidence-based questions and help a student find the next adjustment. Mentors for the first cohort are being confirmed, and families will know who they are before it begins.

How are teenagers kept safe?

By design. No adult is ever alone with a student. Missions happen in settings the student already belongs to, or in supervised GOING sessions. Nothing has to be posted publicly. There are no leaderboards or personality scores. Every adult who works with students passes a background check and completes child-safety training before their first session, and the full safeguarding policy is shared with every family before the Founding Lab begins.

My teenager is quiet. Is this only for natural leaders?

No. The program starts with listening and noticing other people’s contributions, not with speeches. Nobody is asked to become loud. They are asked to take one real step each week, with support.

Where does AI fit into this?

AI makes information cheaper. That makes the human capabilities more valuable: judgment, communication, initiative, relationships, leadership, resilience and execution. Those are what GOING develops.

Can I join the Founding List without committing?

Yes. Joining the list is not an application and not a commitment. It tells us you are interested, and it means you hear about GOING Day, parent briefings and the first cohort before anyone else.

Don’t wait until adulthood to learn how adulthood works.

We are preparing the first founding cohort. Joining the list is not a commitment. It means you hear first.